ANZ’s new brand to rebuild customer trust, says marketing expert

DESPITE a thumbs down from news.com.au readers, a marketing expert has defended a bank’s expensive logo change as an attempt to ”humanise” its image.

Almost half of news.com.au readers gave ANZ’s new “blue blob” logo the thumbs down in an on-line poll and in comments.

“Consumers have had their faith in financial institutions shaken, they are no longer seen as safe,” Melbourne Business School marketing expert Jody Evans said.

Read more about ANZ’s new brand at news.com.au.