Edmund Tadros :: Journalist


Oct 23 2009 ∞
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ANZ’s new brand to rebuild customer trust, says marketing expert

DESPITE a thumbs down from news.com.au readers, a marketing expert has defended a bank’s expensive logo change as an attempt to ”humanise” its image.

Almost half of news.com.au readers gave ANZ’s new “blue blob” logo the thumbs down in an on-line poll and in comments.

“Consumers have had their faith in financial institutions shaken, they are no longer seen as safe,” Melbourne Business School marketing expert Jody Evans said.

Read more about ANZ’s new brand at news.com.au.

Oct 14 2009 ∞

Commonwealth Bank fined $100,000 over botched capital raising disclosure

COMMONWEALTH Bank has been fined the maximum $100,000 by the corporate watchdog for failing to disclose the full extent of its expected losses as it undertook a botched $2bn capital raising last December.

The expected losses centred around its dealings with the failed companies Lehman Brothers, Allco Finance Group and ABC Learning Centres.

During the capital raising the bank did not disclose more than four hours that there had there had been a “significant” increase in the amount of money it would put aside to cover likely loan defaults, the Australian Securities & Investment Commission said.

Read the details of how the CBA capital raising went down at news.com.au.

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