Myer a ‘nothing’ brand that could eat itself - expert

MYER is in danger of becoming a “nothing” brand that risks cannibalising itself with an aggressive growth strategy of 15 proposed new stores.

The chain has also disguised falling sales by adding in the revenue made by companies who rent store space, according to one expert.

The department chain’s marketing and sales figures are the latest links of the prospectus to be criticised ahead of the multi-billion dollar float that one fund manager has already called ”mutton dressed up as lamb”.

Read more about the Myer float at news.com.au.