ANZ’s new brand to rebuild customer trust, says marketing expert

DESPITE a thumbs down from news.com.au readers, a marketing expert has defended a bank’s expensive logo change as an attempt to ”humanise” its image.

Almost half of news.com.au readers gave ANZ’s new “blue blob” logo the thumbs down in an on-line poll and in comments.

“Consumers have had their faith in financial institutions shaken, they are no longer seen as safe,” Melbourne Business School marketing expert Jody Evans said.

Read more about ANZ’s new brand at news.com.au.

Myer a ‘nothing’ brand that could eat itself - expert

MYER is in danger of becoming a “nothing” brand that risks cannibalising itself with an aggressive growth strategy of 15 proposed new stores.

The chain has also disguised falling sales by adding in the revenue made by companies who rent store space, according to one expert.

The department chain’s marketing and sales figures are the latest links of the prospectus to be criticised ahead of the multi-billion dollar float that one fund manager has already called ”mutton dressed up as lamb”.

Read more about the Myer float at news.com.au.

The ACCC has found Coca-Cola misled in a ‘myth busting’ ad about the soft drink

THE ACCC has found Coca-Cola was misleading in a “myth busting” ad about the soft drink.

Coca-Cola will have to publish corrective advertising after the competition watchdog found the company made “totally unacceptable” claims that its drink did not rot teeth or lead to weight gain.

The full-page ad featured actress Kerry Armstrong extolling the virtues of Coca-Cola and caused an outcry from parents and health groups when it was published in newspapers late last year.

Read more about the Coca-Cola ad at news.com.au.