The IKEA ‘honey pot’ effect

The IKEA ‘honey pot’ effect

IKEA stores have a “honey pot” effect on surrounding retailers, driving up sales with the furniture chain’s ability to draw large crowds of shoppers from long distances, a retail analyst says.

Deutsche Bank’s Alexi Baker-McLennan says retailers which benefit most are those with complementary home-focused offerings like appliances, storage, Manchester and kitchenware.

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