The IKEA ‘honey pot’ effect
Posted: September 10th, 2010 | Author: Edmund Tadros | Filed under: Business | Tags: Angus & Robertson, IKEA, King of Knives, news.com.au, Retail | No Comments »IKEA stores have a “honey pot” effect on surrounding retailers, driving up sales with the furniture chain’s ability to draw large crowds of shoppers from long distances, a retail analyst says.
Deutsche Bank’s Alexi Baker-McLennan says retailers which benefit most are those with complementary home-focused offerings like appliances, storage, Manchester and kitchenware.
Leave a Reply